Signing a term sheet? Start recruiting!
5 March, 2021 by
Signing a term sheet? Start recruiting!
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To save some valuable time, you can start recruiting long before you get your investment in.

Guestpost by Aik Deveneijns

Some years ago, I was COO at an Amsterdam startup. We were closing a $1.5M round, and were working 80-hour weeks. Getting investors on board is hard work for many months. The last weeks of this fundraising were insane.

To raise, or not to raise

Fast-growing tech companies can raise capital to speed up growth. Founders expect they can grow value faster, than the cost of the capital. A rule of thumb that investors use, is that the return on their investments needs to be at least 35% per year. That is 6x the capital you raised after 6 years! Left or right, you are paying for that as a founder. Not in dividend, not in interest, but in shares you won’t have at the end of the ride. In case you choose to raise capital, both founders and investors want to make the most out of it. How to deploy this capital in an efficient manner?

Access to talent: a paradox of choice

Most of your new capital will go into growing your team. You can choose to burn cash on no-cure-no-pay recruiting agencies. But best option is to build the talent capability yourself. As you need access to talent as well as a strong selection process going forward. This is an investment in time and can be defocusing. So it seems you will either burn cash on talent, or become defocused from scaling your business. Or worse: have your fresh capital sitting idle on your bank account.

Signing term sheet = starting recruitment

To navigate this, you can start recruiting long before you get your investment in. The moment you sign a term sheet is a great moment to start recruiting. You will have your vacancy pipelines filled. And maybe even have a few employment contracts to sign right away. The fundraising period is way too busy for you to set up recruiting. You may need help from outside. A temporary solution while you build your internal capabilities. This party will combine job marketing, sourcing and selection procedures. Besides hiring the most crucial people, look for the following:

Learning: Every hire should increase your ability to hire the next. You learn what type of people and experience suit you, and which don’t. Software and processes will be set up to collaborate on open vacancies and improve your skills. A No Cure No Pay recruiting agency is transaction-based. There’s simply no incentive for them to teach you to be better next time. Au contraire, let’s keep our little customer dependent on us!

Trust: Find a party that is unbiased and on your side. You need this party to be brutally honest, especially if either of you is messing up, or a candidate is not a fit. Best is to have them work from inside your office, to understand all the nuances of your team and culture.

Build your employer brand: Effectively communicating your employer brand will yield the best results. This includes : values, perks, team, product and culture . A new employee will check you online before applying or responding to a sourcing outreach. In failing to communicate your employer brand, you will not get in touch with the best talent. Only showing how awesome it is to work at your company will deliver optimal results. Find someone who can help you with that.


Even though today’s founders focus on raising funds and scaling the business, it’s the people that make the difference. Being capital efficient and smart about dilution means you should start recruiting from the moment you sign a term sheet. In case you decide to hire help: ensure they will improve your ability to recruit, you trust them and that they leverage build your employer brand.

Aik Deveneijns builds teams for startups at his company LevelUp Ventures. He hired over 200 professionals and conducted over a thousand job interviews for fast-growing tech companies. He was previously COO of SEOshop (exit to Lightspeed POS) and venture capitalist in the European VC team at Gimv.

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