Marketing software startup Bynder gets $22M investment from Insight Venture Partners
5 March, 2021 by
Marketing software startup Bynder gets $22M investment from Insight Venture Partners
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Dutch marketing software startup Bynder announced a $22M (€19,7M) Series A funding round led by New York-based Insight Venture Partners.

The capital will be used to continue international growth and to support further product development, Amsterdam-based Bynder says in a statement. Jeff Horing, managing director at Insight Venture Partners will join the company’s Board of Directors.

"We share their vision for comprehensive brand management technology that enables teams to seamlessly communicate as they create content", Horing said.

Bynder develops marketing software that allows marketers to create and share content within a secured environment. "The cloud is allowing them to work faster and smarter, freeing up time for creative and strategic initiatives", Chris Hall, founder and CEO declared.

The startup's solution is marketed as a trusted and secure host for intellectual property, specifically aimed at marketing teams and therefore different from cloud services like Dropbox or Google Drive, according to the startup.


Founded in 2013, Bynder says it is now used by more than 350 brands around the world, including KLM Royal Dutch Airlines, Logitech and AkzoNobel. Next to Amsterdam, offices opened up in Boston, London, Barcelona and Dubai. "Overall staff levels have increased from 1 to 200 in just three years", the company says.

Venture Partners Insight (1995) has raised more than $13 billion and invested in more than 250 companies worldwide, including Bla Bla Car, Flipboard and Alibaba.

Image Credits: Bynder, founder Chris Hall 

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