Newion invests in Instant Magazine

Investment fund Newion invests an undisclosed amount in publishing startup Instant Magazine. The investment will be used for further international growth.

Instant Magazine, based in Alkmaar, was founded seven years ago in 2008. Their product is a standard platform for creating digital magazines, such that the magazines work on all platforms without additional coding. Example customers include Volvo, PwC, Sunweb, ASR and Rabobank: mostly European names. According to the press release, Instant Magazine is already publishing more than 2000 magazines for 250 clients. With the new investment, CEO Daan Reijnders hopes to grow further: “Our client bases in the UK and Scandinavia are growing rapidly. We are also receiving an increasing number of enquiries from the US. We reach our clients primarily through online channels. The investment will enable us to achieve far greater reach and optimize our online sales.”

The investment from Newion was made from their currently open fund Newion II. This fund has a total size of 50 million euros and has the European Investment Fund as their main backer. We are looking forward to see more technology investments from this fund.